The cheapest work to win is from customers you’ve already done a good job for. A few short messages keep you in mind.
Keep marketing honest and light: only remind people about things that genuinely matter to them, and always give an easy way to stop the reminders.
Short and personal. Change the [square brackets] and send.
Subject: Thanks from [Business name]
Subject: Thanks from [Business name] Hi [Name], Thanks for having us to do [the job]. I hope you’re pleased with it. If anything isn’t right, now or in the coming weeks, just reply or call me on [phone] and I’ll sort it. Thanks, [Your name]
Subject: Looking after your [the work]
Subject: Looking after your [the work] Hi [Name], A few tips to keep your [the work] in good shape: • [Tip, e.g. leave it 48 hours before walking on it] • [Tip] • [Tip] Your [workmanship guarantee or warranty] runs until [date]. Keep this email in case you need it. Thanks, [Your name]
Subject: How’s the [the work]?
Subject: How’s the [the work]? Hi [Name], Just checking in now [the work] has had a few weeks. Is everything working as it should? If there’s anything you’d like me to look at, reply and I’ll arrange a time. Thanks, [Your name]
Subject: Time for your [service]?
Subject: Time for your [service]? Hi [Name], It’s been about a year since we [did the job]. [Why it matters, e.g. an annual service keeps your boiler running safely and efficiently.] If you’d like to book, reply with a few days that suit you. Thanks, [Your name] Prefer not to get reminders? Reply “stop” and I won’t send any more.
Subject: A small favour
Subject: A small favour Hi [Name], Most of our work comes from people recommending us. If you know anyone who needs [your services], I’d be grateful if you passed on my details: [phone] or [website]. Thanks again, [Your name]
Happy customers are also the best people to ask for a review: see how to ask for Google reviews.
