Text when the job is finished
Hi [Name], thanks for having us to do [the job]. If you have a minute, an honest review on Google really helps a small business like ours: [review link]. Thanks, [Your name]
How to ask customers for Google reviews
Reviews are often what decides who gets the call. Ask every customer, make it one tap, and never offer anything in return.
How to ask
- Ask when the job is done. The day you finish, while the result is in front of them.
- Send your review link. Your Google Business Profile gives you a short link that opens the review box directly. Put it in your text, email and invoice.
- Ask every customer. Not just the ones you think are happy.
- Remind once, then stop. One gentle follow-up is fine. More than that feels like pressure.
- Reply to every review. Thank people for good ones. Answer bad ones calmly and offer to put things right.
Stay within the rules
- Don’t offer discounts, gifts or anything else in return for a review, or for changing a bad one.
- Don’t ask only happy customers, and don’t discourage negative reviews.
- Don’t tell people what to write or what rating to give.
- Never write, buy or swap reviews. Google removes them, and fake reviews have been illegal in the UK since April 2025.
Google’s own rules are in its contributor policy.
The templates
Short on purpose. Swap in your own review link.
Email with the invoice
Subject: Thanks for choosing [Business name]
Subject: Thanks for choosing [Business name] Hi [Name], Thanks for choosing us for [the job]. Your invoice is attached. If you have a moment, we’d be grateful for an honest review on Google. It helps other people in [area] find a trade they can trust: [review link] If anything isn’t right with the work, please tell me directly and I’ll put it right. Thanks, [Your name]
One reminder, a week later
Subject: A quick favour?
Subject: A quick favour? Hi [Name], Just a gentle follow-up in case my last email got buried. If you have a minute, an honest review would mean a lot: [review link] No worries if not, and thanks again. [Your name]
Replying to a good review
Thanks so much, [Name]. It was a pleasure working on your [the job]. Glad you’re happy with it, and we’re here if you ever need us again.
Replying to a bad review
Hi [Name], I’m sorry you weren’t happy with [the issue]. That isn’t the standard we aim for. I’d like to understand what went wrong and put it right, so please call me on [phone] or email [email]. [Your name], [Business name]
The easiest time to ask is when the job ends and you’re already in touch. LeadFlowEase keeps every customer conversation in one place, so nothing gets forgotten. See the demo.
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